Travel Pro is a smartphone
application available on iOS devices that allows users to see nearby
restaurants, entertainment, museums, and landmarks in the area.
The primary audience would be
tourists who don’t know of all the various attractions in their destination.
The app could also be useful to residents of areas that want to find something
new. The app will be free because I imagine that users would probably download
this on a whim to see if it could help them. If there was a price attached,
then they would be less likely to give it a shot. Advertisements would probably
be my main source of income (as well as a $1.99 in app purchase that removes
ads). Another source of income would be working with business to feature them
in the app. For a small fee the companies could be highlighted in their various
categories.
Travel Pro will allow you to
publicize your experience via the app and a link to your favorite social media
account. Yes, this runs the risk of people using the app to complain about
their experience, but it will force us to make the app as useful as possible. People can also visit the app's website to learn more about it. Extra advertising techniques might be necessary but I would first assess the
success of the first strategy after a prolonged test period. I am also unsure
how difficult it is to make a free app profitable. Similar to advertising, I
would need to determine its financial success before changing it.
Overall, the app seems like a cool idea but after doing some research, I think that the app would be too similar to competitors to stand out. There are lots of travel smartphone apps out there and they all more or less, can achieve the features of Travel Pro.
I love the idea of the Travel App! I think what might make this stand out are:
ReplyDelete- It would adapt so it would know the user's preferences; therefore, when a user visits a new city, the app might suggest the type of restaurants and entertainment areas that have been sought out in other cities.
- Rather than thinking of ad revenue, I believe businesses would be psyched to pay a small fee to have their establishments featured in searches. It wouldn't trump the users' preferences, nor would it delete poor Yelp reviews, but it might get some traffic into their bricks-and-mortar locations.
If you did include ads, I think people would be willing to pay $29.99 for the ad-free version; I would!
Travel Apps are very popular - I like some of Dana's recommendations to differentiate yourself from similar apps.
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